Head of Busness Marketing
Twitter MENA
Carla (@CMaalouli) joined Twitter as the Head of Business Marketing for the Middle East and North Africa. Her function focuses on communicating the value of Twitter to the marketers and agencies that it serves and establishing Twitter as an indispensable partner to its clients' business success. Carla has over 10 years of experience in marketing strategy, digital marketing and brand management acquired in roles serving the Middle East and North Africa region. She joins Twitter from Connect Ads, a digital advertising solutions provider, where she was the Brand Manager at the company. Prior to that she was Brand Manager at Chalhoub Group, where she managed all marketing and media strategies ranging from planning, ATL & BTL advertising, PR, events, product development and research in GCC. Previously, she managed the client portfolio of DMS (member of Choueiri Group) in their digital media sales and marketing division. Carla holds a Bachelor of Science in Advertising and Marketing from Universite Saint-Joseph, Lebanon.
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